A focused diagnostic for technology teams at an inflection point.
The Stealth Audit
Most early-stage technology companies struggle with scattered content that doesn’t work together or support sales in a meaningful way. Assets accumulate quickly, but without a clear foundation, teams end up guessing what matters, duplicating effort, or investing in the wrong things.
The Stealth Audit is designed to eliminate that guesswork.
It provides a clear, objective view of what you have today, how it’s performing in context, and where the real gaps are. The goal isn’t to overwhelm you with tactics. It’s to establish a shared understanding of what’s actually needed so future decisions are grounded and deliberate.
The Focus of a Stealth Audit
Your content library as a system - A comprehensive review of existing assets to understand coverage, consistency, and alignment with your buyers and sales process.
Your competitive and category context - An analysis of how competitors position themselves, what messages resonate in the market, and where meaningful differentiation exists or is missing.
Early signals of what’s working and what isn’t - Identification of assets that support credibility and momentum, and those that create confusion or friction.
What you’ll gain
A clear picture of your current content foundation
An objective view of where gaps and redundancies exist
Prioritized observations about what needs attention next
A shared baseline for internal, board, or investor conversations and decisions
Who this is for
The Stealth Audit is best suited for technology teams at transition points, including:
Seed and early Series A companies adjusting to increased expectations and visibility
Bootstrapped teams preparing for their next phase of growth
Teams inheriting or reassessing an existing content library
Companies that know marketing needs to be more deliberate, but aren’t sure where to start
When marketing needs to be delegated, not figured out.
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