A Practical Guide to Launching Your Company on LinkedIn

Nov 4

For companies coming out of stealth mode who are ready to establish their presence

One of the first things to do after launching your company is to secure your brand on social media and set up those pages so everything ties back to your website. This guide will help you get organized so you can knock it out in one session.

Before You Start

Have these assets ready:

Square logo - Company profile image (appears next to every post and comment)
Landscape banner image - Visual for the top of your page (not just your logo - use brand imagery, a solid image with your tagline, or hyper-relevant photography)
About statement - 2-3 sentences explaining what you do and who you serve
Tagline - 5-7 words that deliver your core message

Setting Up Your LinkedIn Company Page

Header Section

This immediately confirms your audience is in the right place, it’s your brand identity at a glance.

Page Info:

Company logo - Upload a square logo. If it’s tight to the edges, you’ll need to add negative space so the circular crop doesn’t cut it off
Company name - up to 100 characters
LinkedIn public URL - Customize a clean address like linkedin.com/company/yourcompany
Tagline - A single line that describes what you do and who you serve (up to 120 characters)

Buttons (optional):

Direct message and custom buttons that are directed to your CTA URL ("Visit Website," "Contact Us")

About Section

This is where you’ll provide context and help people understand what you do.

Details:

Overview - Full company description (up to 2,000 characters) that explains your value proposition, who you serve, and what sets you apart
Website’s URL (option for no website)
Industry - Start typing to see LinkedIn’s categories
Company size - Select your range
Company type - Self-owned, partnership, privately held, non-profit, etc.
Phone
Year founded
Specialties - Add up to 20 keywords
Location(s)

What Comes Next

Once your page is live, the next step is activity.

A few things to consider:

Publish your first post soon after launch (introduce your company, share what you're building or information about your product launch)
Decide on a cadence that fits your capacity: weekly, monthly, or just for major announcements and use that as a goal to stay on track
Engage occasionally as your brand - commenting on relevant posts, sharing updates when they matter

Perfection and constant activity don’t need to be your goal. In the beginning it's just about showing up!

Need help establishing your brand? Let’s connect.

Laura Bednash